Bbot Blog Images
Organic content created for meetbbot.com to collect leads. Blog images were also used on social media and in newsletters.
Digital Ordering Infographics
Complete guide and history of digital ordering infographics for social media and newsletters.
75 patio ideas for the summer
Collect leads through organic landing page distribution and warm current prospects. 15 emails in the drip, spaced out 1 per week.
Food Tech Blog Images
Bbot Blog Images
Blog images would both serve as the visual on the blog landing page, as well as promotion for the blog on social media platforms and in the weekly newsletter.
Goal: Create visually engaging images to increase click through rates on social media to increase traffic to the website and create leads.
Full Color
These full-color images would be used for all categories of blogs: Technology, Operations, Marketing and Industry News. It was a fun switch-up from the monochromatic blog images.
Monochromatic
Simple, eye-catching illustrations that create a visual for the content within the blogs.
Customer Story Blogs
Customer success stories were very popular blogs as they were often shared by the customers themselves. These blogs were created after interviews and were used both as organic content and used by the sales team as social proof for Bbot. In addition to creating these blog images, I created one-pagers for the sales team that concisely pulled the highlights from the interviews. I also interviewed Pearl Food Hall and wrote that blog!
Digital Ordering Infographics
Digital Ordering Infographics for Blogs and Social Media
In collaboration with the Marketing Associate at Bbot, we created these two infographics for both blogs and social media. We worked together to chop-up her research into “bite size” chunks that would work in different sections of an infographic. I then created imagery that portrayed either statistics or the general idea of the accompanying text.
A Complete Guide
This guide is separated into sections of beige and dark pink. These sections were then used on social media, and within the larger blog.
The images and icons were drawn and designed in Figma.
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The History
The research for this history infographic was gathered by the Marketing Associate, and the design was inspired by a similar timeline infographic found in research.
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Patio Email Blast
75 patio ideas for the summer
Objective: Collect leads through organic landing page distribution and warm current prospects.
Targeting: Prospects with an outdoor space such as breweries, restaurants, bars, hotels, and food halls.
Messaging: Need last-minute inspiration for your outdoor space? Make the most of the summer rush with 5 ideas a week for easy ways to turn a profit and attract customers to your venue.
Details: 15 emails in the drip, spaced out 1 per week. Illustrations were banners used in both the email blast that users subscribed to, as well as in the weekly newsletter promoting the email distribution.
Illustrations and the creative process
Below are the final illustrations, an email draft and the brainstorm notes/sketches for that particular email.
