75 patio ideas for the summer

Objective: Collect leads through organic landing page distribution and warm current prospects.
Targeting: Prospects with an outdoor space such as breweries, restaurants, bars, hotels, and food halls.
Messaging: Need last-minute inspiration for your outdoor space? Make the most of the summer rush with 5 ideas a week for easy ways to turn a profit and attract customers to your venue.
Details: 15 emails in the drip, spaced out 1 per week. Illustrations were banners used in both the email blast that users subscribed to, as well as in the weekly newsletter promoting the email distribution.

Illustrations and the creative process

Below are the final illustrations, an email draft and the brainstorm notes/sketches for that particular email.