Wedding MBA 2023

Photo opportunities

As shown by my very glamorous examples, a huge aspect of this booth was the different places where attendees could take out their phones and commemorate their trip to Wedding MBA with a cute backyard pool party photo! With a hashtag, attendees posting on social media can be awesome, authentic advertising for the brand!

Shirts for the Zola team

Sometimes everyone wearing a “uniform” at these shows can miss the mark, so it was important that our t-shirts fit in with the casual energy of the backyard party. I designed these casual fit t-shirts using the backdrop design.

Sweepstakes and Giveaways

The main lead generation was through the sweepstakes giveaway. Attendees entered to win one of four items: Vitamix Explorian Series E310 Blender, Weber Master-touch 22'“ Charcoal Grill, Estelle Colord Glass Stemless Wine Glasses (set of 6), YETI Tundra 35 Cooler. I designed little tags that were hung on the items, as well as carried around by the Zola team for users to enter to win!

In addition to the sweepstakes competition we I designed thee “wet bags” with the Zola logo. The concept behind this giveaway is that it is a waterproof bag that either keeps your wet swimsuit away from your other belongings, or you put your documents or valuables inside it to keep it dry. We also handed out Zola “one pagers” with a discount code for attendees, as well as stickers and pens.

Zola cans with a bit of Marketing Promo

I designed these Zola can labels, including the Zola for Vendors marketing copy of “The Zola Difference”. The Yeti Cooler was one of the items that was a part of the giveaway, and we wanted it to be incorporated into the “set”, so we knew we would want fake ice and some soda cans. I brought up the idea of quickly making a sticker wrap to grab another promotional opportunity that would be a fun little easter egg for the guests to fine when exploring the booth.

Backdrop, Pool and Signage Design

I designed the backdrop, pool and all of the signage/promo in the booth! I used Zola’s font faces and integrated the signs into the environment of the pool party.

Tools: Procreate, Illustrator, Indesign