FlowDeploy Re-Brand / New Logo

While working on the FlowDeploy product, I also brainstormed and created a new logo.

Goal: Update the FlowDeploy Logo.

The New Logo Design

The word mark base font is “Figtree”. It is altered to have rounded corners to soften the logo as a whole. The weight differential on “flow” and “deploy” was to create a more accessible logo for users who have color vision deficiencies. The glyph combines the first two letters of the company name, “f” and “d”. It is also representing an arrow pointing upward as to “deploy” your pipelines into the cloud.

Logo Evolution

Visual Brand Guideline

Logo Design Process

Starting with sketches in a notebook, I then moved to Figma where I iterated through some of the top glyph designs.