Flu Vaccine Campaign

Mock Flu Vaccine Campaign

The request:
A health centers’ Infection Control team has approached the Marketing & Communications team about promoting the importance of getting an annual flu shot to our patients and community.

The challenge:
You have one day to complete this assignment, these two pieces of content need to go out TOMORROW — completed this in 8 hours.

Details:
The health center will have the flu vaccine stocked in all our health centers by mid-September. In addition to getting vaccinated during any regularly scheduled appointment at the health center, patients can walk in between 11am and 3pm to one of four planned Vaccine Fairs scheduled on Saturday 10/14 and 10/21 at Foster Avenue and HealthReach Waukegan, and Sunday 10/15 and 10/22 at Evanston/Skokie and Division Street.

The assignment:
Outline a digital communications strategy to support this request to promote flu vaccination. To accompany the strategy, please create two sample pieces of content. You can choose the type of content you’d like to create, but one must include some sort of graphic element, and one must include something written (no more than 150 words).

Tools Used: Figma